Journal

Our design team look towards India as a source of inspiration: from the incredibly talented artisans to its rich textile pattern heritage. Indian craftsmanship is such a strong part of our brand identity, and... Read more

As a creative team here at East we’re constantly looking for inspiration, and we search far and wide to find unique artists who celebrate nature in their own way.  We instantly fell in love... Read more

Our planet is connected by water, the most fundamental life source on Earth.  Home to the largest eco-system in the world, our oceans produce half of the Earth’s oxygen, regulate the climate and feed... Read more

Wistful evenings when the autumn begins to creep in, take us to our favourite place of inspiration; With the sounds of Fleetwood Mac and the soft tones of Joni Mitchell, everyday we draw inspiration... Read more

We love finding artisans who have a uniquely modern take on traditional craft. Putting her own spin on interior leathers and rugs, Genevieve Bennett mixes the tradition of decorative arts with the modernity of... Read more

Take a look through the photo journal of our trip to the tie-dye unit in the outskirts of Jaipur, exploring the traditional techniques, the people who keep them alive & how we use their... Read more

As an all female creative team here at East, we’re always looking to discover new female talent and artistry. One artist we’ve fallen in love with is Rose, a textile designer and freelance illustrator... Read more

As we strive to make fashion more sustainable here at East, we’re constantly looking for like-minded creatives doing the same. We recently collaborated with Rachel Clowes, the founder of The Sustainable Sequin Company: a... Read more