Journal

As creatives, we search far and wide for inspiration in all its forms. Each week we will be posting new content, sharing with you our favourite finds

From Forest to Fabric: The Journey of EcoVero™
The forest is one of the largest and most powerful ecosystems in the world, covering 31% of the world’s land surface. Home to thousands of species, it brings shelter, food and life to creatures... Read more

The Modern Artists of India
Our design team look towards India as a source of inspiration: from the incredibly talented artisans to its rich textile pattern heritage. Indian craftsmanship is such a strong part of our brand identity, and... Read more

Natural Art: Rebecca Louise Law
As a creative team here at East we’re constantly looking for inspiration, and we search far and wide to find unique artists who celebrate nature in their own way. We instantly fell in love... Read more

Our Sustainable Journey
Our planet is connected by water, the most fundamental life source on Earth. Home to the largest eco-system in the world, our oceans produce half of the Earth’s oxygen, regulate the climate and feed... Read more

Go Your Own Way
Wistful evenings when the autumn begins to creep in, take us to our favourite place of inspiration; With the sounds of Fleetwood Mac and the soft tones of Joni Mitchell, everyday we draw inspiration... Read more

Celebrating Contemporary Craft
We love finding artisans who have a uniquely modern take on traditional craft. Putting her own spin on interior leathers and rugs, Genevieve Bennett mixes the tradition of decorative arts with the modernity of... Read more

Our Tie-Dye Trip
Take a look through the photo journal of our trip to the tie-dye unit in the outskirts of Jaipur, exploring the traditional techniques, the people who keep them alive & how we use their... Read more

Rose England
As an all female creative team here at East, we’re always looking to discover new female talent and artistry. One artist we’ve fallen in love with is Rose, a textile designer and freelance illustrator... Read more