Journal

From Forest to Fabric: The Journey of EcoVero™

The forest is one of the largest and most powerful ecosystems in the world, covering 31% of the world’s land surface.  Home to thousands of species, it brings shelter, food and life to creatures wo...

The Modern Artists of India

Our design team look towards India as a source of inspiration: from the incredibly talented artisans to its rich textile pattern heritage. Indian craftsmanship is such a strong part of our brand id...

Natural Art: Rebecca Louise Law

As a creative team here at East we’re constantly looking for inspiration, and we search far and wide to find unique artists who celebrate nature in their own way.  We instantly fell in love with th...

Our Sustainable Journey

Our planet is connected by water, the most fundamental life source on Earth.  Home to the largest eco-system in the world, our oceans produce half of the Earth’s oxygen, regulate the climate and fe...

Go Your Own Way

Wistful evenings when the autumn begins to creep in, take us to our favourite place of inspiration; With the sounds of Fleetwood Mac and the soft tones of Joni Mitchell, everyday we draw inspiratio...

Celebrating Contemporary Craft

We love finding artisans who have a uniquely modern take on traditional craft. Putting her own spin on interior leathers and rugs, Genevieve Bennett mixes the tradition of decorative arts with the ...

Our Tie-Dye Trip

Take a look through the photo journal of our trip to the tie-dye unit in the outskirts of Jaipur, exploring the traditional techniques, the people who keep them alive & how we use their amazing...

Rose England

As an all female creative team here at East, we’re always looking to discover new female talent and artistry. One artist we’ve fallen in love with is Rose, a textile designer and freelance illustra...

Making Sustainability Shine

As we strive to make fashion more sustainable here at East, we’re constantly looking for like-minded creatives doing the same. We recently collaborated with Rachel Clowes, the founder of The Sustai...

Beautiful & Botanical

As creatives, we search far and wide for inspiration in all its forms. We take a look into the world of Babs Behan, the founder of Botanical Inks and ask her a few questions about the importance o...