Journal

Looking to other creative artists and makers gives us endless inspiration here at East. We love to search high and low for artisans all over the world who champion the handmade and put a... Read more

One of the most universal creative outlets is food.Here at East we are self-confessed foodies and love nothing more then delving into a new cookbook for inspiration and ideas.As with our efforts to create... Read more

As we strive to make our range as sustainable and eco-friendly as possible, we are always on the lookout for other creatives doing the same.  We found the incredible work of Portuguese textile artist... Read more

As a creative team here at East we’re constantly looking for new inspiration, and we search far and wide to find unique artists who find new and intriguing ways to keep ancient crafts alive. ... Read more

When we first came across Essence + Alchemy it was love at first sight! Not only is this brand aesthetically beautiful, but it also supports true artisanal hand craft techniques; making each item sustainably, ethically... Read more

Earlier in October we took a trip to India to work with our suppliers and artisan partners on upcoming collections and to develop new ideas for the coming seasons. We took a day off in Delhi to get... Read more

The forest is one of the largest and most powerful ecosystems in the world, covering 31% of the world’s land surface.  Home to thousands of species, it brings shelter, food and life to creatures... Read more

Our design team look towards India as a source of inspiration: from the incredibly talented artisans to its rich textile pattern heritage. Indian craftsmanship is such a strong part of our brand identity, and... Read more