Journal
As creatives, we search far and wide for inspiration in all its forms. Each week we will be posting new content, sharing with you our favourite finds
Celebrating Contemporary Craft
We love finding artisans who have a uniquely modern take on traditional craft. Putting her own spin on interior leathers and rugs, Genevieve Bennett mixes the tradition of decorative arts with the modernity of... Read more
Our Tie-Dye Trip
Take a look through the photo journal of our trip to the tie-dye unit in the outskirts of Jaipur, exploring the traditional techniques, the people who keep them alive & how we use their... Read more
Rose England
As an all female creative team here at East, we’re always looking to discover new female talent and artistry. One artist we’ve fallen in love with is Rose, a textile designer and freelance illustrator... Read more
Making Sustainability Shine
As we strive to make fashion more sustainable here at East, we’re constantly looking for like-minded creatives doing the same. We recently collaborated with Rachel Clowes, the founder of The Sustainable Sequin Company: a... Read more
Beautiful & Botanical
As creatives, we search far and wide for inspiration in all its forms. We take a look into the world of Babs Behan, the founder of Botanical Inks and ask her a few questions... Read more
The Pink Trail of Jaipur
Take a look through our photo journal of India’s “Pink City” as we discover the history behind Jaipur’s sun-bleached rosy buildings, the psychology of the colour itself & how we use this magical colour... Read more
