Privacy Policy

Data Controller

Monsoon Brands Ltd is the owner of this Website on behalf of EAST HERITAGE 1994 LTD ("Monsoon Accessorize" & “East” respectively, and "we", "us" or "our" collectively); and we are responsible for any personal data (as that term is defined in the Data Protection Act 1998) you submit via the Website. East is notified with the UK Information Commissioner’s Office under registration number ZA523993 and are regulated by the ICO. If you have any complaints about our security or handling of your personal which we haven’t been able to resolve with you, you can contact the ICO at

Keeping you secure

When you shop with us we’ll ask you for certain information (such as your email address, phone number, name, address, and where you purchase a product, your payment details) to make sure that your order and delivery go smoothly. Any information you hand over reaches us fully encrypted through an SSL – a special security layer added to your account and checkout pages. You can see when you’re on a secure page, because the address in your browser will begin with https instead of http. And you can sleep easy, because your credit card details are processed in the UK.

Secure Payments

Verified by Visa & Mastercard Securecode:

You can register with Visa and Mastercard Securecode through your card issuing bank. It will bring up an extra security window after you check out that requires you to input digits from a pass code that you’ll have set with your bank.

Keeping your password safe

Remember to keep your account password safe! We can help you to reset it now and then, but you’ll need to make sure that it stays with you and only you. Giving it out can represent a security risk and we will not be liable for any loss or damage that might arise from this.

How we collect your information

Our primary goal in collecting personal information from you is to assist your purchase and to allow us to provide and suggest products that might be of interest to you. In order to do this, personal information may be collected from you in the following ways:

Information you voluntarily provide to us:
  • We collect information when you register or create an account, consent to us sending you an e-receipt, ask to sign up for our newsletters and marketing, during the course of email exchanges with us and as part of any customer support interactions.
  • The information we collect includes name, email, date of birth, address and telephone number, and where you purchase products online, your payment details.

Information we collect through your use of our website:
We may collect through our use of cookies, pixels, beacons, log files and other technologies, personal information regarding your mobile device, computer hardware and software used to access our website. This may include the following:
  • IP address of device(s) used;
  • Browser type;
  • Operating system and device type;
  • Referring website addresses;
  • Access times and dates; and
  • Approximate location e.g. London.
    This personal information helps us to deliver more helpful information. Please see cookies for further information –


    How we use your information

    When you provide us with your personal information, we store it securely and use it for:

    • Helping to process your orders where these are made online;
    • Providing admin support for your account;
    • Helping with customer services (including dealing with enquiries):
      • It is necessary for us to use your personal information to process your orders, so you can purchase what you want;
      • It is in our legitimate interests to use your personal information when we provide admin and customer services support so that we can provide the very best service to you;
    • Crime and fraud prevention (when we might also share it with the police or other authorities if required by law):
      • It is in our legitimate interests to protect our business from fraud;



    • Where you have ‘opted in’ to receive our newsletters and marketing we use your personal information in this way with your consent;
    • Administering promotions or competitions (including on our Website):
      • Where you enter a competition, it is necessary for us to process the data in this way in order to administer the competition and to ensure you can receive your prize if you win. Please be assured that any third parties will only use your data to fulfil your prize unless you have separately consented to them receiving your email or other contact details for marketing purposes. Except as listed above, or to our other group companies who are involved in processing your information for the purposes outlined, we don’t share your information with any third parties except our suppliers or processors who we’ve checked out first and who we appoint to work with us to provide services to you. These suppliers include the teams delivering services and Products to you, and our marketing agencies;
      • Analysis of our customer base and profiling
      • We use your personal information to profile in order to decide which products or services you might prefer and so these are tailored to you.
      • It is in our legitimate interest to use your personal data in this way so that we provide the best service and opportunities for you as possible.
      • You can ask us to stop processing your personal data for profiling at any time by emailing Customer Services at -


    Who do we disclose or share your information with?

    We disclose your personal information to our suppliers and processors (including our group companies), so that they can help us to process orders, provide administrative support, provide updates, provide marketing/promotional support and analyse our customer base to help improve our products and services. Where you have consented to receive newsletters and marketing, our marketing agencies will also have access to and process your personal information on our behalf.

    We will only allow such service providers or group entities to handle your data when appropriate contractual obligations and data protection and security controls are in place however.

    In addition, we may disclose your information to law enforcement if we are required to.


    How long do we keep your information?

    We only keep your information for as long as we need to, for the purposes listed above. When we don’t need it any more we delete it securely. Please note if you ask us to stop processing your information for marketing purposes, we may need to actually retain some of it to ensure your details are kept on our marketing suppression lists.

    If you’d like to know what information we hold about you or have any queries about the security or our processing of your information, please contact Customer Services at


    How to object, access your information and your other rights

    You have the following rights in relation to the personal information we hold about you:

    • Your right of access.

    If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.

    • Your right to rectification.

    If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

    • Your right to erasure.

    You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

    • Your right to restrict processing.

    You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

    • Your right to data portability.

    With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine-readable format) and to reuse it elsewhere.

    • Your right to object.

    You can ask us to stop processing your personal information, and we will do so, if we’re:

      • relying on our own or someone else’s legitimate interests to process your personal information except if we can demonstrate compelling legal grounds for the processing; or
      • processing your personal information for direct marketing.

    • Your rights in relation to automated decision-making and profiling.

    You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, and it produces a legal effect or similarly significantly affects you unless such profiling in necessary for entering into, or the performance of, a contract between you and East.

    • Your right to withdraw consent.

    If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

    • Your right to lodge a complaint with the supervisory authority.

    If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at or by calling their helpline on 0303 123 1113.

    To exercise your legal rights please notify us by email Customer Services at -



    You are required to be at least 16 years old to register an account with East, so that we do not intentionally collect personal information from anyone under 16. No one under 16 should attempt to submit any personal information to us. Should we discover that any such personal information has been delivered to any of our sites, we will remove that personal information as soon as soon as possible.



    Most websites use cookies, and we do too, to keep offering you the best service. A cookie is way of transferring little bits of information from our Website back to us, which means, for example, that we can see which pages or products are our most popular and then create a better experience for you in future.

    There are a few different kinds of cookies and they each do slightly different things.

    Strictly Necessary Cookies:

    These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

    Targeting Cookies:

    These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

    Performance Cookies:

    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

    Functional Cookies:

    These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

    For more information on how Google will use your personal data visit Google’s Privacy & Terms site.

    Having Issues?

    Accessing secure pages:

    It may be that there’s a firewall blocking your access to secure pages. Some businesses or networks use firewalls to moderate the content employees or users can see. Try contacting your IT team to request access.

    Finding your card's security code:

    On most credit and debit cards, this code is found on the reverse of your card. Take the last three digits of the number on your signature strip – that should be it. On American Express cards, look for a four-digit number on the front.

    Verified by Visa & Mastercard securecode:

    If you’re having issues with your password for this, you’ll need to contact your card-issuing bank. We don’t have access to any of your account information for Visa and Mastercard Securecode.


    If you want to know more about cookies and what they’re used for, check out the About Cookies website. It will talk you through everything from the basics to how you can opt out of certain ones.


    Competition - Win a £500 Voucher

    Sign up for our newsletter for a chance to win a £500 voucher.

    UK18+ only. Normal exclusions apply. The winner will be notified by email via the account provided at point of entry. Voucher is valid across the entire site. Prize is non-transferable and non-refundable. The prize holds no monetary value — only site credit.