About us

Launched in June 2019, we are excited to re-incarnate this beautiful brand rooted in India's history and heritage. We've drawn inspiration from the rich tapestry of India, both past and present, to make our inherently bohemian brand feel contemporary. 

Our modern feminine look aspires to evoke real creativity and a spirited energy to women of all walks of life. Designed in London by our small team of female creatives, we value expression through nostalgic prints, a confident use of colour and silhouettes that instil femininity and individuality.

We hope you will treasure these East pieces in your wardrobe for years to come.