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New Season: Placement Embroidery
Discover our new floral embroidery story for Spring. Ivory and ecru cotton detailed with chestnut, raspberry, mustard, and teal placement embroidery.
The EAST Story
East is a British brand with a deep-rooted connection to India's rich history and artisanal traditions. Our collections are inspired by the vibrant spirit of India, brought to life through modern, feminine silhouettes, unique print handwriting, and confident colour palettes.