New Season: Patchwork Prints
Discover our new patchwork story, multi-floral prints in a harmonious spring palette, crafted from crinkle cotton.
As featured in The Telegraph
As featured in The Telegraph, our Odeline floral placement embroidered jacket has been spotlighted as the best decorative jacket to be styled with high-waisted jeans.
The EAST Story
East is a British brand with a deep-rooted connection to India's rich history and artisanal traditions. Our collections are inspired by the vibrant spirit of India, brought to life through modern, feminine silhouettes, unique print handwriting, and confident colour palettes.