Journal

As creatives, we search far and wide for inspiration in all its forms. Each week we will be posting new content, sharing with you our favourite finds

Making Sustainability Shine
As we strive to make fashion more sustainable here at East, we’re constantly looking for like-minded creatives doing the same. We recently collaborated with Rachel Clowes, the founder of The Sustainable Sequin Company: a... Read more

Beautiful & Botanical
As creatives, we search far and wide for inspiration in all its forms. We take a look into the world of Babs Behan, the founder of Botanical Inks and ask her a few questions... Read more

The Pink Trail of Jaipur
Take a look through our photo journal of India’s “Pink City” as we discover the history behind Jaipur’s sun-bleached rosy buildings, the psychology of the colour itself & how we use this magical colour... Read more