Fabrics & Raw Materials
Fabrics & Raw Materials
Our fabrics are a key part of our range and we've been striving hard to source the best and most eco friendly options out there. ...But that’s a journey in itself! We’re definitely on the right track, but like most things, we still have some improvements to make. We are passionate about getting our fabric bases to be 100% sustainable but we know that takes time. See below for our raw materials & fabrics we’re proud to be using.
Lenzing™ EcoVero™ Viscose
We’re really excited about using Lenzing™ EcoVero™ Viscose in our range! Derived only from responsibly managed and renewable wood sources, Lenzing™ EcoVero™ production generates up to 50% lower emissions and water impact than generic viscose. It has been certified with the EU Ecolabel, meaning it has consistently high environmental standards from raw material and production to distribution and disposal.
Viscose is a soft, cellulosic fabric that’s most commonly made from wood pulp. Due to its natural origins, this fabric can be biodegraded and composted which is one of major the reasons why we love it! Another bonus of being made from plant based fibres means there are no nasty micro-plastics that rinse off during washing. The main drawback of generic viscose is that it can often come at a cost to the environment if it does not come from a sustainable source. With this in mind we are working hard to move all of our viscose to FSC certified cloth or Lenzing™ EcoVero™.
Probably the most well-known of the eco fabrics, organic cotton is much better for the planet than generic cotton. To be certified as organic, the soil must be farmed without synthetic and chemical fertilizers for three years. This even includes the organic cotton seed, which must be free of GMO. Organic cotton is grown under a thin layer of natural protectants that retain much more water than the synthetic protectants, so less water is needed to STOW organic cotton. Not only is it better for the soil and the farmers but also us as consumers and the entire wildlife eco-system.
Known for its luxurious properties and feminine drape, silk simply isn’t the most eco-friendly of fabrics. We are currently working on moving to organic silk, which is a big step in the right direction but ultimately hope to move our production to use Peace Silk.
Breathable & lightweight, linen is the perfect summer fibre. Our linen’s a bit different than most: it is hand-produced in India. Unlike a lot of other brands, this means it’s not imported from China and so its carbon footprint is automatically reduced. Woven in India, our factories can access it locally and begin to create our garments from it without unrealistic sourcing and time pressures. Better for them and better for the environment.