Terms & Conditions

Terms and Conditions Disclaimer

By entering this site and/or placing an order you agree to abide by the terms and conditions set out below and governed by UK law. They are designed to promote equality for all parties. We may at times change the guidelines of our terms of use, changes will be effective immediately once published on this page. You should regularly monitor our terms and conditions to ensure that you are aware of and comply with the current version. 



Website Content

We do our very best to make sure that all information on our website is accurate and up to date. If you are to find an error on our website, please do not hesitate to inform us by emailing: customercare@east.co.uk

For international orders please contact: international@east.co.uk

You should bear in mind that shopping online provides a different shopping experience to buying in-store. We would ask that you consider the following before placing an order online:

  • All colours are as accurate as possible and may be subject to anomalies due to screen variations
  • All sizes and measurements are approximate
  • All products are subject to availability
  • All prices shown in pound sterling are inclusive of VAT
  • Delivery charges are an additional cost applied at the checkout


At any given time, information on our website may be subject to inaccuracies. Where an image, price or copy inexactness has occurred we aim to rectify this as soon as possible. We shall not be liable for damages of any kind resulting from the use of this website.

Our website at times features products exclusive to east.co.uk or our other online outlets. On occasion these lines may be extended to a small selection of stores at our discretion.



20% Off Full Price Styles Promotional Terms & Conditions

  • May not be used in conjunction with any other offer

  • Promotion is not applicable to Key To Freedom styles
  • Applies to full priced product only
  • EAST reserves the right to change, amend or terminate any offer without prior notice
  • There is no cash alternative and all terms and conditions are non-negotiable
  • Free Delivery offers apply to 'standard UK delivery' only, unless otherwise stated
  • Promotional codes are valid for one transaction per person and cannot be used on multiple accounts


General Promotional Terms & Conditions

  • May not be used in conjunction with any other offer

  • Unless otherwise stated, offers apply to full priced product only
  • Start and end dates will be stated on customer newsletters and online
  • EAST reserves the right to change, amend or terminate any offer without prior notice
  • There is no cash alternative and all terms and conditions are non-negotiable
  • Free Delivery offers apply to 'standard UK delivery' only, unless otherwise stated
  • Promotional codes are valid for one transaction per person and cannot be used on multiple accounts
  • Any 'free gifts' must be returned if the order is cancelled or products are returned bringing the order lower than the threshold to receive the free gift
  • Promotions may be exclusive to our website and not available in-store


If you enter a competition on our website you comply with the following:

  • Prizes are non-negotiable and non-refundable
  • Gift certificates are non-transferable to any other person
  • There is no cash alternative
  • Prize winners agree to be included in marketing activity to promote the competition



Making a Purchase

By completing an order on our website you are offering to buy a product or a number of products from East Lifestyle Ltd. We will confirm that we have received your order by sending you an 'order confirmation' email to the address provided in the order process.

We must receive full payment for the products before we can accept the purchase. We accept payment by Visa, Mastercard and American Express. We reserve the right to refuse any order. Payment is processed at the time of purchase, we dispatch your order from our warehouse and you will receive an 'order dispatched' email which is confirmation that we have accepted your order.




All first time orders via our website will require a member of staff to gain contact with you, we will do so using the phone number and email address you have provided to us.

To proceed with processing the order and or taking payment we will require additional information.

If there is a problem processing your order or payment we will place your full order on hold until we receive instructions from you on how you would like to proceed. If we do not hear from you within 7 working days we reserve the right to cancel your order.



Credit Card Security

If you are nervous about shopping on the web, you needn't be. We use secure servers with state-of-the-art encryption and secure sockets layer (SSL) technology for the transfer of credit card information. No card details are stored or saved on the EAST website. We have also introduced Verified by Visa and Mastercard SecureCode to give you added security when you shop with us online. For further information about security please ready our Privacy and Cookies policy.




At EAST we are committed to protecting the privacy of our site visitors and customers. Please read our Privacy and Cookies policy for full information on how we treat the information you provide us.



Delivery costs are in addition to the price of the product advertised on our website.

Any dates we specify for delivery of products on the website or by email are approximate. We will do our best to deliver products within the times stated. We shall not be held accountable for any losses, costs, damages, charges or expenses caused by any delay.

We will send you a 'dispatch confirmation' email when your order has been processed. This will include a delivery estimate and where possible, a tracking number for you to track the progress of your order.

We deliver using various suppliers dependent on your delivery selection. For full delivery information for the UK, Europe and the rest of the world please read our Dispatch and Delivery page. Please note we do not deliver to PO Box addresses.



Cancellations and Returns

Once an order is placed we are unable to cancel or make any amendments. We therefore ask that you thoroughly check your order is correct prior to confirming.

You may return any full priced product to us within 14 days of receipt to qualify for a full refund. If you receive a faulty product this may be returned to us within a reasonable time, qualified at our discretion inline with Trading Standards.

To return a product follow the instructions on the back of your dispatch note and include within the parcel with the products that you are returning. We accept returns for all products in perfect condition except pierced earrings due to hygiene reasons. We offer free returns in the UK but international customers must return products at their own expense. Our address for all returns is: Website Returns, EAST Lifestyle Ltd SEKO Logistics(London) Ltd, High Standing, Harding Road, Brinklow, Milton Keynes, MK10 0DF. Please be aware when sending a return, the parcel is your responsibility until it reaches us. Products can also be returned to our stand alone EAST stores (not concessions or outlet stores) provided you bring your dispatch note as proof of purchase.

For International orders please use our International returns portal whichcan be found at https://web.global-e/returns/portal/mZsu

For full information about how to return products please read our Returns and Refunds page.


We are happy to refund products returned to us or to any of our stand alone stores provided it is in a fully resalable condition.

Once your return has been processed, we will refund the full amount for the unsuitable product to the method of payment used to complete your order. We aim to process all returns within 5 working days of receipt, you will receive email confirmation from a member of the customer service team to acknowledge we have successfully accepted your return. Please allow 10 days for the funds to reach your account as this is dependent on your bank or building society and is out of our control.

If we are unable to refund any item because we believe it has been worn or damaged, then we will contact you before returning it to you and no refund will be made.

We are unable to accept pierced earrings both purchased in store or online due to hygiene reasons.  An exchange or refund will not be supplied. If we receive pierced earrings requiring a refund or exchange it will be returned back to the original recipient.



We do not offer exchanges for products sent back to the website. If you would like to exhange a product purchased from east.co.uk please visit your local store with your Order Confirmation. Please note any orders placed using Paypal can only be returned to the website for a refund only.

For International orders we are unable to offer an exchange service. If you would like a variation of a product, please return your initial purchase to us and place anw order for the desired item. 


Customer Satisfaction

We warrant that our products will be of satisfactory quality and fit as represented on our website. If you are dissatisfied with our products or service in any way, please contact our customer care department on customercare@east.co.uk. We aim to deal with all enquiries fairly, confidentially and quickly. We will acknowledge your contact within 24 hours. We aim to resolve all issues immediately, but where this is not possible; we will keep you informed about progress until we have achieved a satisfactory resolution.

Intellectual Property

You agree to acknowledge that we own or are licensed to use all copyright, database rights, trademarks and other intellectual property rights in and to all parts of this website, and to the business of East Lifestyle Ltd, including the structure, design and layout of the website.

You are entitled to use our website in accordance with these terms and conditions only. You must obtain our prior written consent before you use our website or any part of it in any other manner.

You may link to our homepage provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link from any website not owned by you.


Right to Terminate

Our Terms and Conditions are here for the benefit of our customers. If we feel that they have been abused, we reserve the right to close your account, by deactivating it. If we are to deactivate your account, and you choose to make another purchase, whether through that account or any other, then our obligation to you for any claim will be limited to your statutory rights only.


Company Information

Products are provided by East Lifestyle Ltd, a company registered in England under number 09641172. The registered office is EAST Lifestyle Ltd, Riverside House, 26 Osiers Road, London, SW18 1NH.


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