The Neeru Kumar Collection

Thursday, 23rd March 2017 | Written By Lauren
Designed exclusively for EAST by Neeru Kumar, this collection consists of ancient textile craft techniques and the finest of fabrics. Absorb yourself in the wonders of the East as we bring these treasures to you directly from the heart of India.

Fabrics That Look And Feel Good

Monday, 20th February 2017 | Written By Prerna
Our designers at EAST are huge advocates of using natural textiles and fabrics to add that unique touch.

EAST in Henley-On-Thames

Wednesday, 15th February 2017 | Written By Prerna
EAST opened its 30th store in Henley-On-Thames, one of many more stores planned to open across the country this year.

Celebrating Handblock Printing

Thursday, 2nd February 2017 | Written By Prerna
A love for all things handcrafted in Jaipur and the villages of Rajasthan has lead to a long-term collaboration with communities and artisans to produce the prints and styles that EAST is known for today.

The Copacabana Collection

Monday, 23rd January 2017 | Written By Prerna
Bright tropical colours in pure breathable linen and soft silk create our new Copacabana range.