Fabrics That Look And Feel Good

Monday, 20th February 2017 | Written By Prerna
Our designers at EAST are huge advocates of using natural textiles and fabrics to add that unique touch.

EAST in Henley-On-Thames

Wednesday, 15th February 2017 | Written By Prerna
EAST opened its 30th store in Henley-On-Thames, one of many more stores planned to open across the country this year.

Celebrating Handblock Printing

Thursday, 2nd February 2017 | Written By Prerna
A love for all things handcrafted in Jaipur and the villages of Rajasthan has lead to a long-term collaboration with communities and artisans to produce the prints and styles that EAST is known for today.

The Copacabana Collection

Monday, 23rd January 2017 | Written By Prerna
Bright tropical colours in pure breathable linen and soft silk create our new Copacabana range.

The Heritage Blues Collection

Thursday, 19th January 2017 | Written By Prerna
Going back to EAST’s heritage and celebrating artisan techniques was the inspiration for Heritage Blues, our Spring 2017 collection.