The Art of Embroidery

Friday, 21st April 2017 | Written By Prerna
Embroidery is an ubiquitous technique in our collections and a gorgeous art that we celebrate.

Behind The Scenes Summer 17 Campaign Shoot

Friday, 7th April 2017 | Written By Lauren
A lucky few headed to sunny Majorca to shoot our Summer collection.

Enjoying La Dolce Vita

Thursday, 6th April 2017 | Written By Prerna
This summer is all about la dolce vita and enjoying life in style - our latest collection takes its inspiration from the glamour and elegance of summer holidays on the Italian Riviera.

Your Holiday Wardrobe

Friday, 31st March 2017 | Written By Prerna
The promise of a summer holiday is nearing and it’s time to update your wardrobe for warm days and balmy nights in the tropics.

The Neeru Kumar Collection

Thursday, 23rd March 2017 | Written By Lauren
Designed exclusively for EAST by Neeru Kumar, this collection consists of ancient textile craft techniques and the finest of fabrics. Absorb yourself in the wonders of the East as we bring these treasures to you directly from the heart of India.