Founded in 2012, the Key to Freedom project was set up to support the Women’s Interlink Foundation (WIF) who provide vulnerable young women from West Bengal, India with the skills needed to earn an income.
The Key to Freedom project facilitates a route to the marketplace for the garments and products created by these young women who have been exposed to domestic abuse or trafficked into the sex trade. By creating new opportunities for an extended customer base, these women are able to earn a ‘living income’ and regain control of the choices in their lives.
Our team at EAST are thrilled to support the project and by selling these products, help to create a wider audience for the WIF and support the women’s economic empowerment and rehabilitation.
“We are delighted that EAST Lifestyle Ltd. can continue the support for this wonderful enterprise. The product is gorgeous and we are proud to be part of this initiative going forward.”
- Penny, EAST founder.
Our new collection of Key to Freedom pieces will feature a range of printed bags and scarves that have been handmade and signed by the maker herself. All proceeds from these sales will go directly to the WIF to help them continue their important work.
By wearing and sharing the story behind these pieces you too can help raise awareness.