Discover East
For over 20 years now EAST has sourced much of its original and colourful jewellery from the Philippines. Jewellery production is one of the country's most productive industries, attracting buyers and exporters from all over the globe. Filipino costume jewellery is highly acclaimed for its quality, design and innovative use of natural materials such as wood and sea shells.
Go Green Philippines is a sustainable environmental programme designed to revitalize the Philippine ecosystem, focusing on forest management.
EAST is the first company to contribute to this project and the 2,500 trees it donated to the project are currently being planted over 1 hectare which will be aptly named "EAST Plantation". Any wood components that are included in EAST fashion jewellery from the Philippines will in the future be sourced from this sustainable forest.
Jonathan Keating represented EAST at the various ceremonies, including judging a fashion drawing competition, giving a short speech at the Governor's house (a replica of the White House) and being interviewed by press and local paparazzi.
Jonathan also received a certificate from the project's governing body.
There was a huge amount of goodwill directed at EAST as we were the first overseas company to pledge the 2 hectares. It was a very public event with numerous photographers, press and television.
See below a press release from CebuFAME (fashion accessories foundation which is a partner in the Go Green project) where Jonathan Keating is mentioned.
EAST sponsors sustainable forest
