"We’ve built a really good relationship with the artisans in Rajasthan and what I especially admire is the way they look after each other.
It’s a wonderful experience to see three or four generations working together to create such beautiful pieces.”

- Penny, EAST founder.


The use of ancient techniques from India and natural fabrics from across the globe are embedded within our heritage. Driven by the desire to show care, passion and spirit in our product development, our collections are carefully curated to reflect our love of globally inspired colour, texture and print.

From the beginning we quickly developed a love for all things handcrafted in Jaipur and the villages of Rajasthan. This soon led to a long-term collaboration with local communities and artisans to produce the iconic prints and styles that you know us for today.



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