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  • Handblock Printing

    From the beginning we have celebrated the ancient craft that is handblock printing. Read More

  • Merino

    Throughout the centuries, Merino has remained the finest and softest wool of any sheep. Read More

  • A Closer Look: Early Winter

    October has officially arrived and so has our Early Winter collection. Read More

  • Discover: Neeru Kumar

    Regarded as a revolutionary in the world of hand crafted textiles, artisan Neeru Kumar has a free-spirited and forward thinking approach, uniting classical craft techniques and skill with contemporary designs. Read More

  • A Closer Look: The EAST Blanket Coat

    Discover how EAST have taken a beautiful blanket woven in Delhi and repurposed this into a sumptuous one-of-a-kind winter coat for ladies Read More

  • The Shirin Print

    Like all our Anokhi prints, the Shirin print has that extra special touch - the fact that each print really is a unique, irregular piece of art that has been hand block printed by skilled artisans in India. Read More

  • Discover: Anokhi

    Few brands consistently stock handcrafted products at the level we do at EAST and our collaboration with such skilled artisans is something we are very proud of. Read More

  • A Closer Look: Kalahari

    This collection is a contemporary take on traditional craft. Read More

  • A Closer Look: Leighton House

    Just as Autumn signals change, so does this collection. A new EAST, one with a newfound sense of direction. Read More

  • Dyeing Techniques - Indigo Dye

    Indigo dye is the only natural blue pigment in the world and traditionally comes from the leaves of the ‘Indigofera Tinctoria’ plant which was cultivated throughout the tropics. Read More

  • A Closer Look: Shangri-La

    Our new collection takes you to the Far East with decadent pieces inspired by evenings in Shanghai. Read More

  • Silk

    Silk has a wide range of benefits - it is a natural fabric, hypoallergenic and one of the best fabrics for keeping cool due to its breathable quality - it helps to regulate your temperature. Read More

  • Dyeing Techniques - Bandhini Tie-Dye

    The art of tie-dyeing has a long history in India where the technique is used in many variations on a wide range of fabrics from coarse cotton to fine silk. Hand dyeing remains one of the most popular traditional crafts and is still regarded as producing the finest of designs - Bandhini and Shibori being two of our most coveted. Read More

  • Geometrics

    Our collections are increasingly rich with clear lines and contemporary geometric designs. Read More

  • Florals

    In our new collections we have stepped up our print game and found new ways to create modern floral prints with the same classic, timeless touch found in our print archives. Read More

  • Hand Embroidery and Beading

    Hand bead work and embroidery is one of the most meticulous crafts that we use at EAST. Read More

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