Behind the Scenes SS17 Campaign Shoot

Friday, 6th January 2017 | Written By Lauren
After the (over)indulgence, decadence and festivities of Christmas and New Years, we are ready for a fresh start. We have started preparing for the launch of our Spring/Summer 2017 range and are excited for what’s to come.

A quirky east London warehouse provided the perfect look and feel for the campaign shoot, with worn brick walls and large shuttered windows providing the backdrop. We had two gorgeous models, Selina and Sofia, join us on the day and after hair and makeup, it was time to start shooting.



We can’t wait to show you this year's range of products and prints - soft blue shades, feminine florals and embroidery contrast with bright tropical prints in the quality, natural fabrics that EAST is famous for.




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